Mark Vuchenich

Marketing / Branding

Branding: the experience and feelings of your customers as they interact with anything and everything your company does.

This thought process goes into everything I work on. Making sure decisions make sense before they’re put out into the world.

I have a master’s degree in global marketing. I’ve worked for a very local alt weekly newspaper managing hundreds of themed promotions a year with partners ranging from Miramax to Grey Goose to the local thrift store. I make sure your logo makes you look relevant to your audience. I can tell if your website’s navigation makes people leave. If you don’t yet know why Twitter is (or isn’t) for you I want to fix that.

Most recently I’ve used 15 years’ worth of internet culture trendspotting to help Buildipedia.com establish an accessible, pedestrian voice in the highly technical world of construction industry trade press. With slick internet advertising and social media campaigns, traffic is up almost 900%. Even architects and engineers appreciate a good Facebook post that talks in their voice.

Cohesive, every-channel branding is my language. If a Nike tag from your workout shirt can be inspiring, if you’ve noticed a Nine Inch Nails font go from album art to phone app, or if reading an Apple announcement in your inbox makes their latest product look magical, you understand.