Huntington/Pelotonia Campaign
  • Team Huntington: We Are Committed

    Team Huntington: We Are Committed

    Huntington National Bank

    Watch Now
  • Pelotonia '15: Mini-Doc

    Pelotonia '15: Mini-Doc

    Huntington National Bank

    Watch Now
  • Pelotonia '16: Adam's Story

    Pelotonia '16: Adam's Story

    Huntington National Bank

    Watch Now
  • Pelotonia '16: Kena's Story

    Pelotonia '16: Kena's Story

    Huntington National Bank

    Watch Now
  • Pelotonia '16: Mini-Doc

    Pelotonia '16: Mini-Doc

    Huntington National Bank

    Watch Now

Huntington/Pelotonia Campaign

Team Huntington gave us a clear challenge: Discover new ways to tell their annual Pelotonia story across multiple platforms—and stay true to the brand.

One Goal: End Cancer

Since its inception in 2008, grassroots cycling tour Pelotonia has raised over $100 million for research to cure cancer. As a founding sponsor, Huntington National Bank must continuously raise its goals for engagement and fundraising.

But even the best stories can get stale. So Team Huntington engaged us in 2015 with the challenge of reinvigorating their Pelotonia messaging while operating within the structure of their well-established brand language. In concert with their marketing teams, we’ve designed and produced two annual campaigns.

Execution

  • 30-second spots to ignite the base & evangelize on social media
  • Internal communication that explains the nuts & bolts of fundraising
  • Mini-documentaries that connect individual employees & their personal cancer stories to the epic scope of the Pelotonia movement.

Positive Effects

This new approach to content has generated positive reactions throughout the organization – from the C-suite to the neighborhood branches. With over 300k social media views, the 30-second spots have shattered previous contents’ performance. We were honored to receive top video honors at the CSCA’s 2015 Creative Best Awards for our work on this campaign.

Client

Huntington National Bank

Project Type

Video Campaign

Services
  • Concept Development
  • Scripting
  • Video Production
  • Design & Motion
  • Post Production & Finishing
Awards

2015 CSCA Creative Best

Work With Us
Work Hunt Pelo Moodboard
Work Hunt Pelo Production 11
Work Hunt Pelo Production 10
Work Hunt Pelo Sunset
Work Hunt Pelo Production 06
Work Hunt Pelo Silhouettes
Work Hunt Pelo Production 04
Work Hunt Pelo Production 02
Work Hunt Pelo Cancer Monster
Work Hunt Pelo Timeline
Work Hunt Pelo Character 02
Work Hunt Pelo Adam
Work Hunt Pelo John
Work Hunt Pelo Production 08
Work Hunt Pelo Damo
Work Hunt Pelo Starting Line

Pelotonia ’15: We Are Committed

A 30 second teaser created to inspire all of Team Huntington in anticipation of the 2015 Pelotonia event.

Pelotonia ’15: Mini Documentary

Three members of Team Huntington tell their stories about how cancer has affected them and their families, and why Pelotonia means so much to cancer research.

Pelotonia ’16: Adam’s Story

Team Huntington member Adam Tolley shares his story as part of Huntington’s Pelotonia 2016 social media campaign.

Pelotonia ’16: Kena’s Story

Team Huntington member Kena Brown shares her story as part of Huntington’s Pelotonia 2016 social media campaign.

Pelotonia ’16: Mini-Doc

Our latest featurette that interweaves the stories of three riders with the bigger arc of Pelotonia 2016.