A&E Networks Flipping 101

A&E Networks worked with Kinopicz American to expand their post-production capabilities, including online editing and motion graphics design.

For this assignment, Kinopicz worked with A&E producers to design and execute a series of on-air promotional vignettes for the network's latest home improvement show: Flipped Off. Kinopicz combined network assets provided by A&E with original motion graphics sequences designed to meet the network's stringent brand standards.

These versatile spots provide network sales executives a value-added advertising product, deliver sponsors (here, Capital One) a customized network ID mention, and extend the viewers' content experience with a useful home improvement tip.