Navigating insurance doesn’t need to be like finding your way through a dark forest.
Concept Design: Finding the Right Path
The goal for this online advertisement was to introduce AARP’s new Converge platform to a national audience. In concert with the AARP marketing stakeholders, our agency partners at Weber Associates had advanced the script to the point where the messaging was honed but the visual execution was still open-ended. Our motion design & animation team stepped in and took the lead on art direction, offering the stakeholders a range of creative executions to choose from.
Animating the Insurance Landscape
As a YouTube pre-roll ad, the spot has an up tempo 15-second runtime. The final edit hits in three beats, first building up the tension before introducing a new day of options made possible by the Converge platform — all while allowing sufficient space for the client’s critical call to action and compliance messaging.
Animated YouTube Pre-Roll Ad
- Concept Development
- Art Direction
- Character Design
- VO Casting
- Post Production & Finishing