Aqua Blocks Commercial Campaign

For their national product launch, Aqua Blocks chose Kinopicz to develop and produce a complete commercial campaign of streaming ads, website content, and social video.

Background & Creative Direction

With the hottest water toy of the summer ready for a national product launch, the team at Aqua Blocks chose Kinopicz American as their creative partner and production studio. A multi-faceted, business-to-consumer campaign had been mapped out and now creative assets were needed for a range of applications, including paid placements, ecommerce partners, and social media.

Aqua Blocks is a toy that combines the thrill of building with the excitement of water play. The system promotes outdoor, cooperative play while infusing STEM learning into the fun. The advertising campaign called for messaging to two distinct audience segments—kids and parents—so our team developed a pair of complementary 30-second spots to anchor the creative.

The cast of on screen talent for Aqua Block's national commercial campaign. — Our Miami cast members were awesome contributors.

Pre-Production & Casting

The gist of the script is that a group of neighborhood friends are frollicking in their sprinkler system on a hot, sunny day. As this spot was being produced in February, we needed to find a suitable backyard location at a warm, southern latitude. After considering several options, we settled on Miami for both its climate as well as its robust offering of on-screen talent and production resources.

It is imperative that members of any target audience see themselves in the personalities on screen. Our goal here was to assemble a diverse cast of children and parents, right-sized for the script’s creative approach. Our casting producer sourced talent from multiple Miami area agencies, providing us a range of great options.

The Kinopicz crew builds the first lighting setup as the cast gets familiar with the product. — The crew builds the next lighting setup in our backyard location.

Lifestyle Video Production: Miami

One of the keys to any out-of-town shoot is the proper blending of crews. We traveled our key production, art, and camera departments from Columbus, while sourcing G&E and other support roles from the Miami community. The local crew members were total pros and meshed well with our team. The synergies we developed made for a happy cast, smooth shooting, and room in the schedule for additional shotmaking.

The large backyard location afforded us plenty of space, allowing simultaneous capture of video, still photo, and social media content throughout both production days.

3D animation of the Aqua Blocks system — To show off the endless combinations possible, our team developed this 3D animation sequence.

B2C Commercial Campaign Launch

Our Miami production yielded a deep well of video and photo assets in a variety of frame rates and aspect ratios. From this asset pool our team produced multiple streaming ads, a how-to video for the website, content for the product’s Amazon page, and dozens of social media posts.

With the national product launch date fast approaching, the website team presented us with several additional content needs. We were able to quickly acquire the needed pick up shots and tabletop photography in our studio to ensure the on-time launch of the new website.