How To Goof Off

The team from SBC Advertising approached us with their concept for a Wes Anderson-inspired production: a series of 20 vignettes designed to demo the complete line of Goof Off® household cleaners.

The scripts described a range of household messes, spills and stains, requiring us to design & build a dozen partial-room sets, decorated in the quirky, vintage style of the auteur.

We selected the Angenieux Optimo 25-250mm zoom lens for its warm look & natural vignette. Cheeky editing combined a wide variety of locked-off shots to establish the campaign’s rhythmic identity. A whimsical soundtrack paired with comedic sound design to complete the vision.

In November 2016 our team was honored to receive our third CSCA Creative Best award for our work on this campaign.

Agency

SBC Advertising

Client

W.M. Barr / Goof Off®

Project Type

Web Promos

Services

• Production Design
• Studio Rental & Set Build
• Video Production
• Post Production & Finishing

Awards

2016 CSCA Creative Best