Scotts Miracle-Gro Twelve
The team at Scotts Miracle-Gro needed a lifestyle sizzle video to help bring their new Twelve Indoor™ Growing System’s brand and vision to life.
Twelve Months. One Shoot Day.
Balance lifestyle millieu with the sizzle of a new consumer product line: that was the creative and scripting challenge the Scotts’ team issued.
Kinopicz American served as both creative agency and production studio for this video. Shining a spotlight on the Twelve system’s ability to grow year-round, we designed a narrative arc that spanned all twelve months of the calendar.
By designing a flexible script, we were able to collaborate and ad lib with the Scotts brand and creative teams on location, producing a wealth of shots in a single shooting day.
Such fruitful improvisation would not have happened without the dedication of our talented crew—especially the art department led by Art Director Heather Glass-Oaks—as they cranked out a dozen quality scenes with food styling in a single day.
The Outcome
This project was originally commissioned an internal B2B piece—essentially a proof-of-concept. But after resounding positive reaction within the organization and on trade show floors, the Scotts team asked us to create this edit which is the national product launch video.
Client
Scotts Miracle-Gro
Project Type
Product Launch Video
Services
- Concept Development
- Casting & Locations
- Production Design
- Video Production
- Post Production & Finishing
