Scotts Miracle-Gro Twelve
  • Twelve Indoor Growing System

    Twelve Indoor Growing System

    Scotts Miracle-Gro

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Scotts Miracle-Gro Twelve

The team at Scotts Miracle-Gro needed a lifestyle sizzle video to help bring their new Twelve Indoor™ Growing System’s brand and vision to life.

Twelve Months. One Shoot Day.

Balance lifestyle millieu with the sizzle of a new consumer product line: that was the creative and scripting challenge the Scotts’ team issued.

Kinopicz American served as both creative agency and production studio for this video. Shining a spotlight on the Twelve system’s ability to grow year-round, we designed a narrative arc that spanned all twelve months of the calendar.

By designing a flexible script, we were able to collaborate and ad lib with the Scotts brand and creative teams on location, producing a wealth of shots in a single shooting day.

Such fruitful improvisation would not have happened without the dedication of our talented crew—especially the art department led by Art Director Heather Glass-Oaks—as they cranked out a dozen quality scenes with food styling in a single day.

The Outcome

This project was originally commissioned an internal B2B piece—essentially a proof-of-concept. But after resounding positive reaction within the organization and on trade show floors, the Scotts team asked us to create this edit which is the national product launch video.

Miracle-Gro® Twelve Indoor™ Growing System Website


Scotts Miracle-Gro

Project Type

Product Launch Video

  • Concept Development
  • Casting & Locations
  • Production Design
  • Video Production
  • Post Production & Finishing
Work With Us
Work Scotts 01 Mood Board
Work Scotts 02 Kitchen Wide
Work Scotts 03 First Shot
Work Scotts 04 HMI Outside
Work Scotts 06 Ladder
Work Scotts 05 Script Ots
Work Scotts 07 Dinner
Work Scotts 08 Monitor

Scotts Miracle-Gro Twelve